Posts Tagged ‘Craft & Vision’

50 Percent Off Everything at Craft & Vision!

Friday, November 27th, 2015
Half Dome, oaks, and high water, June 16th, 2011, Yosemite NP, CA, USA

Half Dome, oaks, and high water, Yosemite. The latest issue of Photograph magazine includes my article “Singing the Blue Sky Blues,” about how to make the most of cloudless days.

Today and tomorrow, everything is 50% off at Craft & Vision. And better yet, they’re donating 20% of every sale to the Red Cross to support Syrian refugees.

That discount inclues Exposure for Outdoor Photography, my ebook about understanding the essential technical fundamentals of photography. I also recommend Piet Van den Eynde’s Lightroom 5 Unmasked and Lightroom 6 Up to Speed as supplements to my Landscapes in Lightroom ebook; while my ebook covers the Develop Module in depth, Piet delves into all the details about the other modules. And I can also recommend anything by David duChemin.


My Portfolio in Craft & Vision’s Photograph Magazine

Wednesday, June 17th, 2015
Redbud reflection in the Merced River, Mariposa County, CA, USA

Redbud reflection in the Merced River (part of the portfolio)

I’m honored to have a portfolio of my images, plus an in-depth interview, included in the latest issue of Photograph digital magazine from Craft & Vision. Regular readers have probably seen most of the images in the portfolio before, but it’s nice to view them all together, and I thought the questions the interviewer asked were interesting and thought-provoking.

There are three other portfolios in this issue – a fascinating and diverse collection. I enjoy looking at different kinds of photography, and especially liked Jordan Manley’s portfolio, as it blends elements of sports, photo-journalism, and landscape in an artful way.


David duChemin in a Pink Tutu?

Tuesday, August 27th, 2013


Well this photo made me smile. And after you’ve finished laughing you can head over to Craft & Vision, where you can get all their ebooks for half price today and tomorrow, including my Light & Land, and Exposure for Outdoor Photography. It’s Craft & Vision’s fourth anniversary sale. There’s no discount code – everything is marked at the reduced price.

— Michael Frye

Noteworthy Books

Tuesday, April 9th, 2013

Visual Flow by Ian Plant and George StockingSome interesting books have been released recently that I think my readers might be interested in:

Visual Flow: Mastering the Art of Composition
by Ian Plant, with George Stocking
287 pages

Visual Flow: Mastering the Art of Composition is an ambitious eBook that delves deeply into what could be the most important aspect of photography: composition. But composition is a difficult subject to talk about, and teach, because of its complexity. Every situation a photographer encounters is different, and no rules or formulas can encompass all the variables.

Ian puts this well: “The ‘rules’ do not dictate whether a composition is good or not; rather, a composition either works or it doesn’t, and the ‘rules’ are merely an attempt (with the benefit of 20/20 hindsight) to assess common features of successful compositions. This is vitally important to remember: the ‘rules’ flow from successful compositions, not the other way around.”

I couldn’t agree more, and Ian and I are in complete agreement about this too: “Learning to think abstractly about visual elements is the single most important thing you can do to improve your compositional skills.” The less you think about the subject, and the more you think about the underlying abstract design – the lines, shapes, and patterns – the better you compositions will be.


Craft & Vision’s “Big Book”: Lightroom 4 Unmasked

Wednesday, November 21st, 2012

Lightroom 4 UnmaskedEven if you know a program well it helps to have a comprehensive guide, a book that covers everything from A-Z, so you can look up a keyboard shortcut, remember how to do that thing that you only do once a year, or learn some new tricks.

My favorite Lightroom bible has been Martin Evening’s The Adobe Photoshop Lightroom 4 Book. I still think that’s a great resource, but I might have a new favorite: Piet Van den Eynde’s new ebook called Lightroom 4 Unmasked.

This is a truly comprehensive guide to Lightroom 4, from setting up and importing, to organizing in the Library Module, processing images, mapping them, exporting them or publishing them to Flickr or Facebook, and printing.

If you’re new to Lightroom there’s a lot of great information here to help you get started. For example, the Lightroom Do’s and Don’ts (page 20) offers some invaluable advice to help you make the most of the program and avoid some common pitfalls.

Even if you know Lightroom well you’ll undoubtedly discover some new tips. One that I’m anxious to try is on page 238 — using Lightroom’s Publish Services to automatically put images on my iPhone and iPad. Cool — I didn’t know you could do that.

This is another ebook by Craft & Vision, the publisher of my two previous ebooks. But this one is different. Craft & Vision is calling this a “big book,” and it is that: a full 312 spreads. Because this is roughly four times the size of their typical ebooks, the price for Lightroom 4 Unmasked is higher than normal — $20. But until midnight on Tuesday, November 27th you can get it for only $15. Just use the code LR4FIVE on checkout.


New eBook: Exposure for Outdoor Photography

Thursday, February 16th, 2012
Exposure for Outdoor Photography

Exposure for Outdoor Photogoraphy

I’m pleased to announce the release of my second ebook: Exposure for Outdoor Photography.

In photography, creativity and technical skill are both essential. It’s great to have a wonderful eye and imagination, but no one will appreciate your genius if your images are washed out and blurry.

The most essential technical skill a photographer must master is exposure. On the surface, exposure seems easy. It’s simply a matter of making the image bright enough—not too dark, and not too light. But the endless variety of light makes exposure challenging. No two situations are the same, so there can be no exact formula for getting the right exposure. On the other hand, exposure doesn’t need to be overly complicated. The fundamental controls—shutter speed, aperture, ISO, light meters—are easy to understand.

Previously on this blog I’ve written about some of these fundamentals, like reading histograms and adjusting exposure. In this ebook I start with a more comprehensive discussion of these essentials, then go deeper by taking you through ten practical, real-life examples where I’ve used these basic principles to control the exposure, the sharpness, and the photograph’s message.

The examples go from easy to complex, and include using a histogram to find the right exposure, controlling depth of field, freezing and blurring motion, when to push the ISO, spot metering and the Zone System, and HDR and exposure blending. I also include several exercises to help improve your technique. It’s a concise, easy to understand, yet comprehensive course in mastering the most important skill in photography.

Like all Craft & Vision ebooks, Exposure for Outdoor Photography is normally only five dollars. But for the next four days you can get it for only four dollars. Just use the code EXPOSURE4 at checkout. Or use the code EXPOSURE20 to get 20 percent off if you buy five or more Craft & Vision ebooks—including my previous volume, Light & Land: Landscapes in the Digital Darkroom.

Click here to order your copy!

—Michael Frye

Related Posts: Light & Land eBook Available Today!Digital Photography Basics: Reading HistogramsDigital Photography Basics: Adjusting Exposure

Michael Frye is a professional photographer specializing in landscapes and nature. He is the author and photographer of The Photographer’s Guide to Yosemite, Yosemite Meditations, and Digital Landscape Photography: In the Footsteps of Ansel Adams and the Great Masters, plus the eBook Light & Land: Landscapes in the Digital Darkroom. He has written numerous magazine articles on the art and technique of photography, and his images have been published in over thirty countries around the world. Michael has lived either in or near Yosemite National Park since 1983, currently residing just outside the park in Mariposa, California.

Black Friday Photography Deals

Friday, November 25th, 2011

I’ve seen some great deals today! B&H has Lightroom 3 for half price (it’s normally $299), as well as discounts on Canon cameras and lenses. Friend of this blog G Dan Mitchell has all the details. Also, Craft & Vision is offering 50% off their whole photography eBook collection, including my eBook Light & Land: Landscapes in the Digital Darkroom. Or you can get a $40 gift certificate for $20. All these discounts are today only.

I’m sure there are some other good deals out there too, so if you see anything, please let us know by posting a comment.

New eBook: A Deeper Frame by David duChemin

Wednesday, June 29th, 2011
A Deeper Frame

A Deeper Frame

I think David duChemin is one of the most refreshing voices in the world of photography today. While most of the photographic world seems to talk about equipment, or the latest way to make your photographs “pop” in Photoshop, David prefers to talk about vision, and emotion, and the art of photography. Radical stuff.

David, as some of you may know, is the founder of Craft & Vision, the publisher of my eBook Light & Land: Landscapes in the Digital Darkroom—as well as over twenty other eBooks. It’s been awhile since David wrote his own eBook, so I was excited to hear that he was working on a new one.

This book—A Deeper Frame—is now available, and it lives up to my high expectations for David’s writing. In this volume David examines an aspect of photography that most of us have probably thought about at one time or another: depth. But in typical fashion, David offers fresh perspectives, and (pardon the pun), a deeper look at this vital subject. He certainly got me thinking with passages like this:

The more a photograph recreates the illusion of reality as we experience it, the deeper the potential experience, the longer the memory of the image, the greater the possible impact on their hearts and minds. Deeper photographs give us a means to create more engaging one-frame visual stories.


Of course there’s also plenty of more practical advice about how to create depth in your photographs, including an interesting discussion of perspective, placement of elements within the frame, optics, and focus. Then he moves on to some less-obvious ways to create depth through color and light.

If there’s one thing missing from this volume, it’s how to flip this concept around: to deliberately flatten the perspective in a photograph—something I do frequently. Maybe I’ll post something about that here in the future. But in the meantime, I highly recommend you read this eBook. If nothing else it will get you thinking about the whole concept of depth in photographs, something that most of us—myself included—pay too little attention to.

As always, this Craft & Vision eBook is only five dollars. What’s more, until midnight, July 2nd, you can get A Deeper Frame for $4 (discount code DEEP4). Or you can buy 5 eBooks (including Light & Land, if you don’t already own a copy!) for the price of 4 (discount code DEEP20). And, for the first time, an even bigger volume discount: 12 eBooks for $40. Use discount code DEEPER12.